Inventoractive Creates Promotional Game for Baxter Medical

Baxter’s ADVATE Dash

When attending a show in Sydney, Australia, Baxter Pharmaceuticals needed a unique way to attract and educate attendees about the benefits of ADVATE, a medication indicated in hemophilia A for the control and prevention of bleeding episodes.  Inventoractive was sub-contracted to develop the software portion of the experience: the Baxter Australia Dash – a fast-paced boat racing game that actually took place in a virtual Sydney harbor.  Since then, Baxter has hired the prime contractor to create three more environments for the game, each tailored to the locations of major shows:  Vancouver (BC), Miami (FL), and Geneva (Switzerland).  The effectiveness of the display, both cost- and education-wise, and high speed development times have made Baxter a satisfied customer.